Boosting Your Brand Visibility Through Effective Marketing Strategy

Boosting Your Brand Visibility Through Effective Marketing Strategy

 Learn how to develop and implement a comprehensive marketing strategy that will help you reach your target audience and build brand awareness

99.99
99.99000000000001 USD 99.99
99.99
Responsible Marketing
Last Update 11/14/2023
Members 1

Learning Objectives:
By the end of this training, participants should be able to:

  • Understand the unique challenges and opportunities in marketing for home care agencies.
  • Develop a comprehensive marketing strategy tailored to grow your agency and its census, focusing on critical tenets—people, clients, infrastructure, and technology.
  • Learn new tools to connect with new customers and strategic referral sources.
  • Learn best practices for effectively using digital marketing tools and strategies to strengthen your ability to reach and engage existing and potential clients.
  • Leverage social media platforms for brand awareness and community building.
  • Explore marketing secrets for sharpening relationships and connecting with local communities and healthcare providers.


       Training Material:
       Each module should include practical exercises, case studies, and discussions to help participants apply the knowledge they gain from the session.

       Training Time: 
       2 hours and 30 minutes

        Module 1: Introduction to Home Care Marketing 

  • Connect with an analysis of the home care sector and reimagine your approach to thriving.
  • Examine the characteristics of good marketing for home care agencies.
  • Get to the clients in need of home care services, rethinking your current approach.
  • Explore tips to outperform your competitors.

    Module 2: Crafting a Home Care Marketing Strategy 
  • Evaluate vital elements of a sound marketing strategy for your agency.
  • Learn techniques to build SMART goals and establish priorities.
  • Explore strategies for a workforce to meet new client’s needs.
  • Obtain a cheat sheet for your agency to finance your marketing strategy.
  • Build continuous improvement and measurement activities in executing your marketing strategy.
  • Examine Key performance indicators (KPIs) to measure the success of a robust marketing strategy.

    Module 3: Digital Marketing for Home Care Agencies 
  • Explore effective use of digital marketing to reach potential clients.
  • Learn about the power of social media for brand awareness and community building.
  • Review the techniques to choose the right social media platforms.
  • Examine various content creation and engagement strategies.

    Module 4: Marketing Strategies for Building Referral Partners for Home Care Agencies
  • Understand how to build local connections through events and networks.
  • Evaluate steps to consider when creating an event for local events and workshops.
  • Review best-in-class approaches and tools to network with healthcare providers and organizations.
  • Examine best practices for strengthening communications between you and your strategic partners.